Thursday, June 28, 2012

The Story of Ospina Coffee in Korea

By Korean Noblesse Luxury magazine editor Lee Jung Joo
Photographs by photographer Kim Chun Ho 

Perhaps there are many stories and legends -a trace of time- contained in every cup of coffee we enjoy, which could not be narrated to the end. I found that Mr. Ospina, who brought the oldest Colombian coffee to Korea, also has such an amazing and long story, which I should have to listen until the end for whole nights long.

Mr. Mariano Ospina was impressive, with his warm eyes and his gallant and graceful look, bringing Ospina Coffee to be introduced in Korea at the Seoul Coffee Expo, 2012. He was quite active and passionate, like a Spaniard born in Colombia. He was quite busy looking around the Caffé Rousseau, a gourmet coffee shop where we set to have an interview and kept asking and answering. He smelled the different coffees on sale at the café and looked very carefully at the brewing manner of the barista. Once our coffees were served, then I could sit face to face with him and became relaxed.

I found Ospina Coffee, a coffee brand not popular in Korea yet, is produced from the highest quality of Arabica Typica coffee, grown and handpicked in an environment friendly terroir, at 2,000 meters high elevation in the Colombian Andes. The Arabica Typica, which is the original species of coffee, is very delicate and sensitive to direct sunlight, humidity and fungus and the production ratio is much lower than the other species or hybrid of Arabica. To give the best growing environment about 100 Arabica Typica trees are used to be planted in one acre land of tropical forest.

Mr. Ospina is not the coffeeologist who learned about coffee in school or institutes, but rather in the farm of his grandfather. Since he was a teenager he learned, trained and experienced by touching and observing coffee trees, cherries and beans with his own hands and eyes.

“There is no doubt that the best coffee beans are the key factor for the best coffee”. Then, what is next? “Well, it is not possible to simplify this answer. There are many other factors. The elevation of the plantation, the shade of the tropical forest, the rainfall, the volcanic soil, the rich terroir,  are as important as the process of handpicking, pealing, washing, fermenting and sun-drying the coffee cherries. And of course, the method of plantation can’t be ignored. Such best quality beans earned through all those utmost devotions of planting and process with the roasting at optimum condition can make the best of best coffee.”

“Do we have enough time for another story?” he asked me as I was viewing with curiosity at the Ospina crest printed on the Ospina coffee box. It seemed like he would like to tell me another story about the tradition and legacy of his family and its coffee rather than to emphasize that Ospina Coffee is a real ultra premium coffee. I was ready to listen to his story with curiosity as I have only a shallow and fragmentary knowledge on coffee, in spite that I really love to drink coffee.

It is said it took more than 1000 years for the coffee to arrive in Latin America where it found the best terroir for its cultivation. Coffee was originated from Ethiopia and merchants spread it through the Arabian countries, and later to Paris via Venice. It was around the year of 1800 when a young coffee tree migrated from Paris to a Caribbean island, a colony of French dominion. From there it was spread to Jamaica, Brazil, Colombia and other countries in Latin America. At last the coffee tree had arrived in the terrain most suitable for plantation. The climate of this mountain area and the volcanic soil give the perfect conditions and soil for coffee plantation. This tropical terrain is the best because temperatures are the same all year round and especially the cool weather of high elevation. Here is where the origin and history of Ospina Coffee begins in the Colombian Andes.

The history of Ospina Coffee starts with a complex political situation and background of the times. Don Mariano Ospina Rodríguez, the great great-grandfather of Mariano Ospina, was a law student in 1821 and a member of political group opposed to President Simon Bolivar. This group conspired against Bolivar and was arrested. While most of his colleagues were executed, he fled to the remote Andean mountains of Antioquia, escaping from the arrest, where the present Ospina coffee farms first started. He worked in a farm as a laborer during the day time and studied in the night. Eventually he married with the daughter of the land lord and took care of the farm.

Later, in 1835, he started his first coffee plantation and coffee business. He was a pioneer of Colombian coffee plantation and started the first commercial coffee operation in Colombia, which records credit him as the oldest coffee firm that has survived so far. He was later elected President of Colombia in 1857. After his presidency, there were a number of hard times and crisis, but he could overcome it as fate was on his side.

The Ospina family has had a positive and tremendous influence over Colombia’s coffee industry as well as in politics and education. His great great-grandfather, Don Mariano Ospina Rodriguez founded the first public university. Later, in 1922 his great granduncle, Petro Nel Ospina, was elected as the President of Colombia, and in 1946 his grandfather also became the President, which gave to the Ospina family the distinction and honor of producing three Presidents of Colombia in three generations. His grandfather was one of the principal founders of the Colombian National Federation of Coffee Growers, which is the most influential coffee federation in the world, and became the first director of the Federation.

For Mariano Ospina, with the background lineage of three Presidents in the family, it seemed natural to follow the political tradition of the family and to aspire to his grandmother’s seat in the Senate. I asked him, “then why did you stay in Charlotte leaving behind all your family’s legacy and glory, and now only dedicated to the Ospina Coffee business”?

“During the 1990s it was a very dangerous time for traditional and political families in Colombia. The social and political situation in the country was very unstable and unsafe, and I decided to stay in the USA. My younger brother Lisandro had gone back home to Colombia to get married, and I never saw him again. He was kidnapped and killed.” Because of this tragedy he never returned back home. “No,” he said, “I can’t return home.” A silence of sorrow and sadness passed by his warm and deep eyes for a while.

After a short pause, Mariano Ospina offered me another cup of coffee. The legacy left to him by his Ospina family, after all the years of glory and turbulence for three generations, of politics and education, he decided to dedicate his time to the coffee business only. The eldest grandson of the Ospina family, Mariano Ospina, who has registered his family name Ospina as the trade mark of his coffee business, has devoted most of his life to the coffee business, and especially since 2003, leaving behind all his political ambitions. He did not want to become a mere coffee planter and supplier as his family did for the last 170 years, instead, he adopted very professional management technology and has succeeded to brand Ospina Coffee as the most prestigious and ultra-premium coffee in the world.

“Why do I insist in the ultra-premium quality coffee? Well, it should be very natural to me. Ospina Coffee is just a gift from God to me. I never started a coffee plantation, nor did I found a Coffee Federation. All that I now have has been given to me. My responsibility is just to honor and protect the name and legacy of Ospina, and to be a good steward. By doing my best and excelling at my work with this gift, I will be honoring God.”

Now I could understand why the name of Ospina is not a burden or tragedy to him, as he has found his grate and joyful calling and rich affection which he had not realized when he lived in his grandfather’s farm, with his Senator grandmother and his President grandfather.

I never had tasted Ospina Coffee until I ended the interview with Mr. Ospina. Mr. Sun Kim, the President of Ospina Coffee Asia, offered me to send some Ospina Coffees to my desk as he noticed my desire for it. Thus, one box of Ospina Estate and Bambuco coffee were delivered. I then brew an Ospina Coffee pot by French Press, just as Mr. Ospina recommended. In 96 C hot water, I poured the coarse grinds of Ospina Estate Coffee for 3 minutes. I could smell the rich coffee flavor and aroma. Then I came to remember his words, “Coffee is like wine. No, maybe more delicate. Coffee has a flowery aroma and the taste of three different notes, more than wine.”

As I slowly drink my coffee and smell the very rich aroma, a vivid sparkling and delicious taste fills my mouth. I can enjoy the full body cup with notes of blackberry and chestnut. Without a doubt, Ospina Coffee’s highlight is the smooth and sweet aftertaste. No bitterness.  It is very fresh and fruity, clean and refreshing.

I feel some sort of ecstasy, like I drinking a best wine. I do not feel drunk physically, but I can feel such similar pleasant mood in my heart. I guess it might be God’s plan to have granted such a rich flavor to Ospina Coffee, with such a rich history, mingled with tragedy and glory for the last 5 generations.

I am very lucky and happy to have met Mr. Ospina and tasted his rich Ospina Coffee, remembering his beautiful story, unlike that of Starbucks or instant coffee. I would like to thank him for this wonderful experience when I meet with him again.

(For ordering Ospina Coffee, Tel. 82-070-3789-5396, www.ospinacoffee.co.kr)

Tuesday, November 1, 2011

History of Coffee - England 1690

Coffee’s success in Europe’s rapidly growing cities resulted from the growing resentment against the effects of wine and beer. In England, Italy, France and Holland the coffee house became an immediate threat to the saloons and bars. A gentleman, without fear of intoxication, could slake his thirst and fulfill his need for social and intellectual interaction. The stimulation of coffee would not carry him beyond the confines of good taste.

By 1690, the coffee house was an institution in London and the beverage was sold all over the city. Four pence tax was levied by the Crown on every gallon of coffee sold, and an annual license fee of 12 pence was demanded from each establishment. Green coffee sold for 5 shillings a pound and it was to climb once to a price equal to 48 dollars.

Opposition to the coffee house came from the tavern keepers who saw a quick decline to the liquor trade in the burgeoning competition of coffee. But the forces of temperance prospered and by 1715 there were more than 2,000 London coffee houses catering to every class of society. London consumed more coffee than any other city in the world.

Yours truly,

Mariano Ospina

Pueblos del Café - Salento, Colombia


Colombia has long been associated with premium coffee, and the
province of Quindío typifies this intimate association. There, man and nature
revolve around coffee. Its Spanish architecture, its music and its folklore all speak of coffee and coffee growing. Quindian cities, towns and villages cling
tenaciously to the mountain hills, red-tiled roofs on white houses and wood trimmings painted in blue, red, green or orange. Balconies peer out from under the heavy overhanging roofs onto coble stone streets.

The town of Salento, founded in 1842, is the oldest settlement in Quindío,
developed by the Antioquian colonizers. Its architecture is both modest and
harmonious. The surrounding area is of an alarming beauty, within the Cocora Valley and the Andes mountains.

The Colombian Architect and painter Fernando Turk Rubiano has
painted a beautiful watercolor of this town. You can see his entire art
collection at www.colarte.arts.co.

Yours truly,

Mariano Ospina

Monday, October 31, 2011

History of Coffee - London 1690

Coffee’s success in Europe's rapidly growing cities resulted from the growing resentment against the effects of wines and beer. In England, Italy, France and Holland the coffee house became an immediate threat to the saloons and bars. A gentleman, without fear of intoxication, could slake his thirst and fulfill his need for social and intellectual interaction. The stimulation of coffee would not carry him beyond the confines of good taste.

By 1690, the coffee house was an institution in London and the beverage was sold all over the city. Opposition to the coffee house came from the tavern keepers who saw a quick decline to the liquor trade in the burgeoning competition of coffee. But the forces of temperance prospered and by 1715 there were more than 2,000 London coffee houses catering to every class of society. London consumed more coffee than any other city in the world.

Yours truly,

Mariano Ospina

Sunday, October 30, 2011

Five Reasons to Drink Coffee

Apparently, coffee is now good for you. It holds a host of physical (not to mention psychological) benefits which scientists are only now beginning to appreciate:

1. It reduces depression in women. A new study out of Harvard University shows that women who regularly drink coffee (the fully caffeinated kind) have a 20 percent lower risk of depression than nondrinkers. This comes on the heels of previous research showing that the risk of suicide decreases with increased coffee consumption.

2. It lowers the risk of lethal prostate cancer in men. In another study out of Harvard, men who drank six or more cups per day had a 60 percent lower risk of developing the most lethal type of prostate cancer, and a 20 percent lower risk of forming any type of prostate cancer compared to men who did not drink coffee. Given that prostate cancer is the most commonly diagnosed
cancer in men, this is quite extraordinary news!

3. It may protect against head and neck cancers. A study from the University of Utah showed that people who drank more than four cups of coffee aday had a 39 percent decreased risk of cancers of the oral cavity and pharynx combined, compared with those who didn't drink coffee. Regular consumption of coffee has also been linked to a lower risk for brain tumors, reduced rates of colorectal and endometrial cancer, as well as liver cancer and cirrhosis.

4. It may ward off Alzheimer's disease. Several studies looking at how caffeine affects brain development in mice have confirmed that caffeine significantly decreases abnormal levels of the protein linked to Alzheimer's disease. When aged mice bred to develop symptoms of Alzheimer's disease were given caffeine (the equivalent of five cups of coffee a day) their memory impairment was reversed, according to a report issued by the Florida Alzheimer's Disease Research Centre. Should these results be replicated on humans, it might suggest coffee as an effective treatment for this disease, rather than just a protective strategy.

5. It appears to stave off diabetes. Numerous studies have shown that coffee may be protective against Type 2 Diabetes, although the precise mechanism is not well understood. An analysis in the Archives of Internal Medicine, for example, found that people who drink three to four cups of coffee a day are 25 percent less likely to develop Type 2 diabetes than those who drink fewer than two cups. In the U.S. alone, nearly 24 million children and adults (8 percent of the population ) have diabetes. Type 2 diabetes is the most common form of the disease and accounts for about 90 to 95 percent of these cases.
Yours truly,
Mariano Ospina

Wednesday, June 29, 2011

History of Coffee - Venice 1616

By the year 1600 coffee had become the favorite drink of the Arab world, all the way from Constantinople to Cairo and from Damascus to Mecca.

Coffee was first introduced to Europe through Venice around the year 1616. It was natural that Venetians should first bring coffee to Europe due to their advanced commerce. Their fleets sailed every sea and visited all lands. From their great warehouses and supply yards, exports from the Levant, Africa and the Indies flowed into Europe.

Like the Arabians, the Italians first considered coffee a medicine, but not for long. Coffeehouses soon appeared, and by 1690, dozens of shops on the Piazza di San Marco of Venice served the coffee beverage.

The coffeehouse or caffé was the gathering place of the upper classes. Though the flourishing of the caffés could not compare with the luxurious coffeehouses of Constantinople or the Levant, throngs of merchants, lawyers, physicians, courtiers and nobles met to sip coffee and exchange tidbits of scandal and gossip.

“The most famous of the Venetian caffés was the Caffé Florian, which was opened in 1720 by Floriono Francesconi”, narrates Professor Andres Uribe, in his book "Brown Gold", the amazing story of coffee.

Yours truly,

Mariano Ospina

History of Coffee - Constantinople 1660

Coffee had reached Turkey by the year 1660 and 10 years later the “Kaveh Kanes” (coffeehouses) were flourishing all over Constantinople.

The preparation of coffee had improved dramatically. By now, the dried and roasted coffee beans were pounded to dust with mortar and steeped in boiling water. When the liquid was half boiled it was strained through silk and decanted into earth pots. Portions were reheated and served flavored with cinnamon sticks or cloves, jasmine flowers or lemon peels and saffron in thin china cups.

The coffeehouse business flourished and musicians and dancers were hired to amuse their customers. “The “Kaveh Kanes” hummed with social, political and religious debates, while tambourines and violins made music”, narrates Professor Andres Uribe, in his book "Brown Gold", the amazing story of coffee.

Yours truly,

Mariano Ospina